How

relates to

It's interesting that at 37 minutes in the following video Kevin Systrom (the founder of instagram) points out that he doesn't think that his company is about photos, but rather communication. One of Marshall Mcluhan's thoughts about the new "tribal man" of the electric age was that language would cease to be the primary mechanism of communicaiton. Here's a quote from his most famous work, "Media: The Extensions of Man" explaining this concept:

"Our new electric technology that extends our senses and nerves in a global embrace has large implications for the future of language. Electric technology does not need words any more than the digital computer needs numbers. Electricity points the way to an extension of the process of consciousness itself, on a world scale, and without any verbalization whatever. Such a state of co llective awareness may have been the preverbal condition of men, Language as the technology of human extension, whose of division and separation we know so well, may have been the "Tower of Babel" by which men sought to scale the hi hest heavens. Today computers hold out the promise of a means of instant translation of any code or language into any other code or language. The computer, in short, promises by technology a Pentecostal condition of universal understanding and unity. The next logical step would seem to be, not to translate, but to by-pass languages in favor of a general cosmic consciousness which might be very like the collective unconscious dreamt of by Bergson.

This connection was made by Aftab